Italian football has long been admired across the Atlantic, but never before Serie A. experienced such a dramatic increase in popularity in the United States. With a historical one 50% increase in live -TV -viewersthe league enjoys outstanding exposure and The influence of American players is undeniable.
For the first time, Serie A is more available than everwith each match that is broadcast live on CBS platforms and three games per week aired Fox Sports. This strategic push has led to over 1,000 hours of programming in the United States during the first half of the 2024-25 seasonincluding more than 600 hours of live coverage. As a result, the cumulative living audience Skyrocket and proven that Italian football has found a solid foothold in the US market, Lega Serie A. has confirmed.
Much of this success can be attributed to the presence of high -profile Usmnt stars in the Italian top flight. Christian Pulisiknow a crucial figure for MilanHas become the face of Italian football for American audiences. Alongside the 26-year-old wing, his teammate Yunus Musah as well as Timothy Weah and Weston McKennie from Juventus has helped to extend the league’s appeal to US fans.
The influence of these American players goes beyond just their performances on pitch. Their presence has encouraged us fans to follow the series a closer, To bring a wave of new viewers who are eager to see their national team stars compete at the highest level.
Strategic expansion in the US market
Recognizes the league’s growing appeal, Lega Serie A has strategically separated its English and Spanish broadcasts to satisfy Expand Latin American society In the United States. This trait also benefits Mexico fans, especially those interested in Santiago GimenezWho has donated The Red and Blacks’ Kit since January.
The league’s leadership sees this as just the beginning. Lega Serie A President Ezio Maria Simonelli emphasized the importance of the league’s increasing presence in America. “This season marks a historic milestone for Serie A in the United States. Never before has Italian football been so widely available throughout the country. The upcoming CBS head network broadcast of Juventus-Genoa on March 29 is another important moment in our mission to bring Serie A to as many fans as possible. “
Inrcribable Italian-American connection
In addition to only TV broadcasts, Serie A’s growth in the United States is deeply bound to a cultural connection. Research indicates it 51 million Americans have an affinity for Italian culturewith 18 million Italian Americans and three to five million American tourists visit Italy annually.
Lega Serie A utilizes this connection through Commercial partnerships, social media campaigns and social eventsReinforces the bond between Italian football and its American audience. This strategy pays off, as more American fans embrace Italian football and see it as not only an elite competition but also a link to a rich cultural heritage.
