According to Google, the English FA Cup is more popular in the United States than the FIFA Club World Cup. Data from Google Trends, an online tool provided by Google to measure interest based on web searches, reveals some fascinating data for 2025 FIFA Club World Cup worth over 11 cities in the US this summer.
First, Google Trends data from the last 12 months (see below) shows that the English FA Cup has been more popular than the Club World Cup over eight of the last twelve months. The four months where the web is searching for the FIFA Club World Cup were more popular were July, October, November and December, all 2024.
Web searches after the Club World Cup increased in October after the 11 host cities were announced on September 29. In November, Inter Miami was awarded a place in the competition. Sure, December’s Fifa Club World Cup draw and the schedule that was revealed aroused much interest. Last, but not least, it is likely that the Club World Cup ran more web searches in July 2024 which came from the publicity that Fifa had to find a new TV partner for the competition after Apple dropped.
Interest in the FIFA Club World Cup has almost platforms since tickets went for sale
Secondly, after the draw and schedule was announced in December, interest in the FIFA Club World Cup has decreased compared to December. This is despite tickets being sold since December 19. According to a new report last week, FIFA has lowered ticket prices for the Club World Cup following the lack of interest in the controversial tournament.
Third, Google Trends reports that the English FA Cup is more popular than the FIFA Club World Cup in all 50 states. Of the 50 states, the two who have generated the most interest in the FIFA Club World Cup Florida are followed by the Washington State. It is not surprising that it is because it is the only two states where US-based teams compete in the competition after Seattle Sounders and Inter Miami qualified.
Reasons for lack of interest in the FIFA Club World Cup
In theory, an extended FIFA club should with 32 of the best teams around the world, which compete to become crowned world champions to generate a lot of interest in the United States. But there is very little urged demand for a competition like this. Fans of individual clubs are happy, but as we have repeatedly seen from previous club world cup, the interest in the competition is based on TV viewers less.
So far, 2025 FIFA Club World Cup feels like a glorified International Champions Cup. Most clubs participating from Europe have played in the United States during most summers, so this is nothing new.
Certainly, interest in the Club World Cup will get up in the end of spring as the tournament is approaching. Until then, FIFA has a lot of sales to do to convince the fans to watch the competition exclusively at Dazn or to participate in person.
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