Milan have made a bold statement on the transfer market with acquisition of Santiago Gimeneza trait that has not only strengthened their squad but also triggered a Explosive commercial impact. The Mexican striker, signed from Feyenoord in a EUR 35 millionHave already done headlines before even going on the pitch at San Siro.
The excitement of Gimenez’s arrival is clear in the astonishing Spike in the sale of goodsreminds of the phenomenon that followed Christian Pulisics move to Milan. During the 24 hours after the official announcement, Milan’s online sales of 388%While Personal Jersey sales with Gimenez’s name grew by an astonishing 543%.
This commercial explosion is not only limited to Italy. US accounted for 42% of total salesfollowed by Mexico (18%), Italy (18%) and the Netherlands (9%). The figures underline Global reach for Gimenez’s transmissionEspecially among Mexican fans who see him as a national icon.
The geographical division of sales additional highlights Milan’s global appealEspecially in North America:
- US – 42% of the total orders
- California: 33%
- Texas: 23%
- Illinois: 7%
- Mexico – 18% of the total orders
- Italy – 18% of the total orders
- Netherlands – 9% of total orders
Incredibly, 92% of printed sweaters During the 24-hour period after his signing had Gimenez’s name on them. This demand level is outstanding for a new signing and underlines Massive enthusiasm about Milan’s latest addition.
Gimenez: Milan’s record signing
The Italian side had chased Gimenez for months, with negotiations that extend back to Summer transfer window. Feyenoord originally resisted, but Milan’s endurance paid off and secured 23-year-old forward in a club record agreement.
According to Fabrizio Romano, the final package is valued at 35 million euros, including bonuseswhich makes Gimenez the most expensive striker Milan has signed since then Krzysztof Friday 2019. The Dutch club also has included a resale clauseEnsure that they will benefit from each future transfer of the player.
For Milan, this tension a marks a significant investment in their attackwith Gimenez set to fill the void left Alvaro Morata’s departure to Galatasaray. With 65 goals in all competitions for Feyenoordthe Mexican international arrives with high expectations, and his impact could be felt immediately when he aims to make his Debut against Roma in Coppa Italia quarterfinals.
Commercial Sensation: Pulisic-Hype?
Gimenez’s arrival has made comparisons with Christian Pulisics Transfer to Milanthat triggered one Global Wave of Fan Engagement and the sale of goods.
After acquiring USMNT -Star, Milan Commercial presence SkyrocketedAs reported by Mike Moylan from Soccer.com In March 2024: “Since Christian Pulisic was signed, sales have increased by 400%, with Pulisic forming 70% of all names and number of choices for sweaters.”
The 26-year-old’s move saw Rossoneri become the Most watched Italian teams in North AmericaProve the enormous value of signing players with strong international follows. Now with Gimenez’s signingMilan seems to have found Another commercial gold mineEspecially in the Mexican and American markets.
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