K-pop supergroup RISE are pulling out all the stops to launch SM Entertainment’s 30th anniversary in style with the release of their latest single ‘Hug’ – a nostalgic remake of the 2004 debut single by the group’s legendary labelmates, TVXQ!.
Works as a sequel to the 2024s “Combo” – an alternative pop rock song produced by South Korean songwriter and record producer Kenzie, Ronny Svendsen and Pizza punk – the band’s fresh interpretation of ‘Hug’ properly arrives with pristine harmonies and lurches of heartfelt nostalgia, as the super-talented sextet put a new twist on the much-loved Y2K classic.
Watch the official music video for ‘Hug’ below:
‘Hug’ will appear on SM Entertainment’s upcoming 30th anniversary album, which will be released this year. The unique project features remakes of the label’s “decade-spanning signature hits, reinterpreted by senior and junior artists in their distinctive style”.
As part of the milestone anniversary celebration, SM brings SMTOWN LIVE 2025 Tour to fans all over the world. The highly anticipated tour, which is scheduled to kick off in Seoul this weekend, will make its way to London this spring.
Ticket information and the entire range for SMTOWN LIVE 2025 in London will be announced in the coming weeks.
Download / Stream ‘Hug’ here
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